The good folks at MRG Live wanted to leverage The Flyer Vault’s curation and promotion skills to help get the word out about the Souls of Mischief ’93 til Infinity’ tour at Adelaide Hall. We developed a campaign that incorporated classic concert footage and flyers in two giveaway posts where a lucky winner would win a pair of tickets. This amplified awareness for both shows, and drove traffic to MRG Live’s ticket site.  Both posts generated over 7500 impressions each, with over 500 comments in total. Both Souls shows sold-out.