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PROJECT DETAILS

The good folks at Budweiser Stage / Live Nation commissioned us to produce a comprehensive art history piece commemorating twenty years of 50 Cent in Toronto.

We immediately got to work sourcing incredible archival materal including but not limited to photos, merchandise, setlists, ticket stubs, flyers and more.  We engaged one of our trusted agency partners to design a jaw-dropping collage of memories integrated with the official ‘Final Lap’ tour art.

The result was a 20′ x 10′ industrial-grade vinyl banner that was strategically placed near the front entrance of the Budweiser Stage. The piece provided an awesome photo-op for fans and paid homage to one of the greatest hip-hop artists of all-time. To sweeten the pot, we gifted 50 himself with a 4′ x 2′ gold-framed print.