Hard Knock Life tour, 1999


The Hard Knock Life tour was more than just a star-studded package with the era’s hottest rappers. It broke new ground on what a successful rap tour could be. Dame Dash’s bold vision for a professional rap tour that would move with precision was met by many skeptics as a pipe dream. But he was a visionary and was able to package rappers from hip-hop’s three hottest camps (Roc-A-Fella, Wu-Tang, and Ruff Ryders) into a professional, issue-free tour. Not only did the tour gross a record $18 million at the time, but also smashed stereotypes that large-scale arena hip-hop tours weren’t viable.

Finish: Premium matte

All figures in Canadian dollars.

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